Professor Mica Jovanovic presented his new book
Introduction to Business on the 11th of March 2009 at Megatrend University.
In front of the more than 700 professors, students and guests from academic and cultural community collected in the biggest amphitheatre of the main University building the book was presented by Dr Dragan Markovic the President of the University Council and Professor Ana Langovic, the Dean of the Graduate School of Business Studies.
This book tells to the readers about basic principles of doing business in intercultural environment, as well as, how to do
start up of the new business.